The epidemic has revealed the trades and sectors that are indispensable. These include food, education, transport and healthcare. What lessons have you learned over the last few months?

To start with, I'd add to this list the garbage collectors, who have received too little attention and who are indispensable in a linear, non-circular economy since, in essence, the latter produces waste.

We have indeed seen certain trends become more pronounced, such as home delivery, organic, local and drive-through shopping. drive and click and collect. At the same time, more and more French people are taking up sport. All this leads us to believe that the trend towards a healthier lifestyle, inseparable from eating better, has accelerated with the crisis. COVID. It should be noted that we are not not a revolution, but an acceleration of underlying trends. For example, organic was already a very strong trend in 2019.

"Just as the Second World War accelerated the conquest of women's rights, this crisis will probably be a gas pedal of the right to a healthier, local and digitized food system." 

Hopes for a greener economy and more local do risk-they d'by the harsh realities of the economic crisis??

It's a hotly debated topic at the moment, and influential people in the supermarket world are taking part., such as Michel Édouard Leclerc and Dominique Schelcher, have spoken out on these issues. As we all know, 100% organic organic and local food will not be accessible to all French people tomorrow. The price factor remains decisive, and varies in intensity depending on the region and the level of urbanization.

France has been hard hit economically, and food insecurity will undeniably increase. The challenge is to reconcile the two. We're seeing positive signs with the increase in the ecological bonus, discussions on Renault's ecological compensations and the stated ambition to make France the leader in zero-carbon aviation., formulated when Air France-KLM was rescued.

Generally speaking, the SSE creates jobs. It is also more resilient to economic crises. At the same time, large companies, like Danone, aim to become to become mission-driven companies. That's how they see the future. COVID as a time when sustainability will have to become the norm.

Is the economy the enemy of ecology? I don't think so. Let me give you just one example: pedestrianizing and and infrastructure for cyclists represents considerable savings for cities, compared with building and maintaining lanes dedicated to cars. More and more cities are following the example of Strasbourg, Nantes, Bordeaux and Grenoble on these issues.

The same reasoning applies to zero waste. Food waste costs the State 16 billion euros.State every year. If I throw away less, I save. A supermarket has no interest in having unsold stock.

"Less unsold stock means lower waste processing costs for a store. For consumers too, zero waste means savings. It's an ecological and economical way of life. On the contrary, we shouldn't pit the two against each other. 

How easy is it to innovate in times of economic crisis??

Our experience at Phenix bears witness to this: the crisis favors partnerships between companies. When times are tough, we pull together. We have forged a partnership with Stuart, another with La Fourchette, and co-founded the "Acteurs Solidaires" collective to deliver chef-prepared meals to our caregivers.

"I believe that doing a lot with a little is, in itself, a form of innovation. In this particular context, we need to innovate more than ever."

Today, many people want to reorient their careers in a quest for meaning. Is the time ripe for SSE and social entrepreneurs??

We thinkons that we are winning the battle for talent against major groups struggling to reinvent themselves to appeal to young people. The new generation doesn't see work in the same way as their aîincreasingly wants to be socially or environmentally useful. Another strong signal is the growing number of chairs devoted to sustainable development at leading business schools.

"For impact businesses to grow, they'll need talent. The human factor is crucial. While the SSE is often associated with low wages, we're realizing that in the eyes of young people, this isn't as much of a problem as it used to be."  

Meanwhile, at Phenix, with sales of €15 million in 2019, we allions profit and impact. The company has ESUS accreditation and the B-Corp label. Our profitability is limited and salaries are controlled. In terms of employer brand, this is a real plus when it comes to recruiting young talent and promoting change of scale.

And to give a clear answer to the question: yes, the time for social entrepreneurs and the positive-impact economy has arrived.. Ct's the meaning of my mandate as copresident of MOUVES to Eva Sadoun to reach a tipping point and move from the logic of pioneers to the norm and to the new economic standard.

Environment, education, health... Tech for Good seems to be just the thing to build the "next world". What skills do you think will be useful in the coming years??

Skills and culture Tech and digital culture are key to scaling up and multiplying a project's impact. If we can take these technical skills and apply them to solving the 17 Sustainable Development Goals the world will probably go a little less quickly into the wall.

"But beware, we shouldn't swear by Big Data, Artificial Intelligence or Deep Tech alone in the Tech For Good logic. The real 'at scale' impact will come from the transformation of players in the traditional economic fabric."   

Set up an ERP to automate invoicing, use a CRM to centralize and digitalize customer relations, control your communication on social networks, set up an eShop or a small eCommerce module... Chese actions, relatively basic, seem to be within the grasp of many fine, committed small and medium-sized businesses, and also one of the keys to their transformation and to the wider dissemination of their know-how.

Otherwise, repair also seems like a good idea. At school n'learn to repair. Nor to cultivate, for that matter. A circular economy is, among other things, an economy of repair and reuse. We need to rethink the very notion of use. This is already happening with the rise of second-hand stores, which are a recent invention. Certain skills have been referred to as legitimate culture, the kind taught in schools. But knowing how to grow vegetables and repair your bike are just as important as knowing how to read and count. Fromux current examples, well-known, of concrete applications of these skills: BackMarket for IT, 1083 for textiles.

"We need to have this know-how and change our relationship to the goods we consume to build tomorrow's economy. This is #LowTech for Good." 

How Tech for Good doing- in France?

I'd say that, more than ever, it's in step with history! With Eva Sadoun, we want to build bridges between MOUVES and the Tech for Good France network, which we have been co-chairing for several months. Our ambition is to support and contribute to the development of champions of impact, so that France can shine in Europe and internationally. How can we do this? With a model of entrepreneurship and investment placing social and ecological issues at the heart of their raison d'être.

We intend to build an alternative to the MEDEF, with a more progressive vision that takes greater account of social and environmental issues, so that together we can take up the challenge of transition. By joining forces that we achieveons and the media, speaking with one voice.

"It's about encouraging the creation of companies that truly put themselves at the service of the common good. We dream of a world where 'green unicorns' will replace companies with negative externalities."   

To this end, theState must adopt an exemplary approach by increasing, for example, the weighting of social and environmental criteria in its calls for tenders, in order to voluntarily support the scaling-up of our ecosystem. Ultimately, it could even go so far as to modulate corporate tax rates according to their impact, guiding society towards a fairer economy. Then, Tech For Good will be doing really well!